Lamude is an established BJJ training academy based in east London. Having built up a great reputation, Lamude were ready to create an updated brand identity and web presence for their club to reflect their acheivements and status in the community.

We designed a brand that helped reflect the quality of the training offered. The new brand would help cement the clubs reputation in the industry as a leading provider of BJJ training.

We designed a new logotype with a modern simple aesthetic. The emblem is in the shape of an L reflecting the iconic black belts associated with the sport. We established a vibrant red colour as the main brand colour, this helped give some continuity with the previous identity. We built a fully branded website on Squarespace which allowed for quick development and deployment.